Since 1994, Information Solutions Group has been helping businesses boost performance through customer insight. We identify who your customers are and what they need—and give you the tools to help you know how to invest your product development, marketing and customer service dollars.
Here’s how market intelligence can help drive transformation and profitability for your business.
Grow profits through customer satisfaction and loyalty.
- Understand what drives customer satisfaction and loyalty
- Identify products and services that need improvement
- Uncover new markets and product opportunities
- Discover and prioritize unmet customer needs
- Establish a baseline to measure customer satisfaction and perceptions over time
Gain competitive advantage through thought leadership.
- Develop a stronger corporate image
- Garner media attention and brand awareness
- Associate your company with reliable market, industry or consumer research
- Share fresh industry and market data backed by solid research
- Boost credibility in a competitive marketplace
Lower the costs of customer acquisition.
- Discover the demographics, habits and practices of your current customers
- Identify the best prospects for your products and services
- Learn what influences prospects in their decision making
- Identify leaders and purchasing influencers
- Put your insights to work in your marketing strategies